Alejandro was born and raised in a coastal town nearby Barcelona, among the hard light and the long blue hours in summer and all the human stories behind his neighborhood, he started showing interest in photography and storytelling at a young age. He started working in the industry as a 2nd AC when he was 17 years old. After studying photography and lighting, he moved then to Germany lived there for almost 4 years and learned German very quickly.
Alejandro had build thereafter the strong industry foundations that allowed him to take over a major role as a D.O.P. In 2019 he moved back to Barcelona where he built and founded his own studio and started working as a freelancer. Curious, passionate, perfectionist, friendly, he already worked for big major agencies and brands, such as Jägermeister, Volkswagen, Sony Music, BMW and Nike. He enjoys working with international people trying to learn from everyone who is involved on a set. The most important thing for him - in any kind of relationship, no matter if professional or personal - it's all about the "giving" and "learning" game.