based in Berlin, Germany
Julia was born and raised in Germany, specifically in a place at lake Edersee which has no real claim to fame, other than Julia coming from there. Being the daughter of two hoteliers, she quickly had to master the art of good manners and customer-orientated service.
At the age of 19, Julia ditched the waiting for some re-locating and headed off to Cologne to start working at that record label some people might have heard of, EMI Music. She left eight years later with several musicians and bands in her marketing portfolio.
Around that time, Julia figured that with MySpace and Facebook getting big, it might make sense to produce social media content for artists and labels. This little epiphany led Julia to find a new passion, and in 2009, still long before TikTok and WhatsApp Stories even existed, Julia became a content creator and filmmaker. During that time Julia acquired camera, directing and editing skills and became very „fluent“ in the language called social media - event though she’s definitely too old to be a digital native.
After she has seen it all, she wanted to narrow down her playing field by focussing on directing. With her infantile mind she established herself in a new generation of commercial storytellers. Her directing heart beats for people and stories in general, everything comedy, social media with all the new ideas from angles to transitions, cars and everything else with movement, joy and truthfulness of any kind. As music was her first love, she finds the same emotionally as important as the visuals in a film. Julia is a genuinely social creature, that ensures peoples well-being on set as well as in pre- and post production.
Since early 2021 Julia is member and part of the jury at Deutscher Werbefilmpreis. In her next professional life Julia will strive to become a precision driver.